Our Story

Two dog owners who got tired of products that didn't work.

Ryan and Joanne, founders of Wag Actually

Built by dog owners, for dog owners

"Dogs deserve nothing but the best of everything, and it is our dream to share this experience with all the other dog owners out there."

Wag Actually was born out of a simple frustration: we couldn't find accessories that were genuinely safe, thoughtfully designed, and actually comfortable for our dogs. Every harness either slipped off, rubbed the wrong way, or fell apart after a few months.

So we decided to build something better ourselves. We spent months researching materials, testing fit, and working with dogs of all sizes to get the design right. The result is the Trust Me Harness β€” and everything we've built since.

We're an online-only boutique based in Singapore, and we're proud that every product we sell is something we've personally tested on our own dogs. If it doesn't pass our standards, it doesn't go to yours.

β€” Ryan & Joanne, Founders of Wag Actually

Our values

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Safety First

Every design decision starts with one question: will this keep your dog safer on walks?

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Tested on Our Own Dogs

We don't sell anything we wouldn't put on our own pets first. Real testing, real results.

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Comfort Matters

Safety gear shouldn't be uncomfortable. Neoprene padding and thoughtful construction ensure your dog is at ease.

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Community Driven

Our best product improvements come from our customers. We listen, iterate, and keep getting better.

πŸ‡ΈπŸ‡¬ Currently serving Singapore

We are currently an online boutique serving customers in Singapore only. All our products are available through our Shopee store with local delivery. If you're based internationally and are interested in our products, please get in touch and we'll do our best to help.

Shop on Shopee